When putting articles, comments or status updates online do you think about who are you talking to? Do most of us even think about what we are saying?
If you’re like us at xcite you’ve got the usual social elements online like Facebook and Twitter and a few others. There’s your LinkedIn profile and you’ve got a blog, oh and you’ve just signed up with delicious and it’s started pushing your latest bookmarks to Twitter and Facebook. Hang on a minute. Take a step back. This has started getting confusing and who’s reading it anyway?
To illustrate the potential mess an online presence might we mapped out some elements commonly linked through signing up to various websites. Before you know it you have a tangled web of mixed messages being pushed out, possibly confusing readers and even worse pushing them away from you.
Developing a digital strategy means untangling this web of linked applications and services. Bringing in tools to manage any of these elements at this stage would be chaos. All of these crossing lines need some strategy behind them and that’s where business goals are important.
It’s time to find out who your audience are. Work out what value they can get from you and supply that value. If there are multiple audiences then tailor your strategy but try and remain focused on each area individually. Then work out the methods and tools to use in order to get where you want to be.
We need to start at the beginning. We need to think about what we are saying and to who. Get in touch if you want to talk about your online voice and what we can do to ensure it’s targeted, useful and meets the goals of your business.
About the Author
This article was originally written by Rob Walker, director of Xcite Dgitial
About Xcite Digital
Xcite Digital is a full service digital media agency, providing expert strategic consultancy, campaign planning and management for the recruitment, property, e-commerce and electronics markets. Xcite Digital’s services provide an online marketing programme that builds brands, generates new media opportunities and improves lead generation. Its digital marketing team provides expertise in pay per click campaigns, organic SEO, social media, usability and design.
