The Shifters – Testimonial

www.theshifters.co.uk created by Xcite Digital

“Since we upgraded our website with Xcite, we’ve had numerous positive comments from our customers and even from our competitors. We now firmly believe we have one of the most user-friendly websites in our industry sector.

Xcite were first-class in transferring our ideas into workable solutions and we will certainly be using their services again in the future.”

Keith Pearson – The Shifters Ltd

2008 .net Awards

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and development, with our 2008 .net Awards.

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XciteDigital.com – Our First week

The first week has been good, quite hard setting everything up and then working through a project that needed to be live as soon as possible but it has been manageable. I am shaking off the relaxing stress free vibe i had coming back from holiday and making me assert my self to the bigger picture which is definitely needed.

You start off with a million great ideas, and then slowly you realise that your time is being chewed up on the smallest tasks. The tasks you always take for granted, and if you think about it, make up a very very small precentage of what you see as helping the business. But they all need completing, from setting up your email signature, styling your invoices, putting all the files into the right place, setting up your development server… everything always takes longer than expected… especially when its your company!

I still have the ideas i thought about when Xcite Digital was a pipe dream, and now i have the books to back up my theory. I want to run to get to where im going though, i need to tell myself to walk. I know what i need to know (not everything of course, not by a long shot – but as far as my creativity allows), and i know how to excute my amazing ideas into action.

To be able to take a client from a concept through to a success story is now a realisation, as long as we can walk together and understand how the market will unfold. Putting every ounce of budgetable online marketing and usability know how into a project so we can succeed together.

This is my dream anyway, taking every element of a business and transforming the way it works to exceed whatever expectation is set. Running past the deliverables, pushing businesses forwards in ways they didnt know possible.

Just makes me excited to know that this is now a possibility. :O)

I would welcome the opportunity to see how i could help you achieve your dream, please feel free to email on rob@xcitedigital.com

Rob Walker.

Digital Marketing – What you should Expect from your Xcite marketing team

Xcite Digital Marketing guidelines

Management of Google

Adwords/Yahoo! Sponsored campaigns.

Quantitative skills being used to create reports

Understanding return on investment with select relevant data being used for analysing future actions

Clear understanding of marketing concepts, how they work and how to implement within search marketing

Understanding of web analytics and paid search bid optimisation tools

Experience in social networking ie Digg, Facebook, etc

Internet, HTML and general coding skills

Good communication

Website Traffic Analysis (general familiarity with web analytics)

Implemention of successful bidding strategies, effective keyword management and development on pay-per-click search engines

including Yahoo and MSN and other PPC sources.

Copy writing for site content and pay-per-click campaign ads

Implementation of international SEO and PPC campaigns

Ongoing management of pay-per-click (PPC) campaigns including reporting, analysis, and
optimization recommendations

Active tests, analysis and optimisation of keywords, title and descriptions, landing pages and position to increase ROI and drive sales.

Monitoring of overall SEO program success with regard to keyword ranking,
indexed pages, backlinks, etc.

Link building through contacts, partnerships, content generation, and link bait campaigns.

Development of SEO friendly content via internal blogs and website copy.

Competitive analysis to help drive future SEO.

Ability to work with the Web Team and Network Engineering to insure proper implementation of all aspects of SEO requirements.

Management and optimisation of various multimedia campaigns.

Placement of audio and video content on external sites (e.g., YouTube, etc.)

Xcite Digital