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	<title>Xcitedigital Blog</title>
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		<title>Xcitedigital Blog</title>
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		<title>Ex Yahoo Product Manager Joins Xcite Digital As Project Manager</title>
		<link>http://xcitedigital.wordpress.com/2009/11/14/ex-yahoo-product-manager-joins-xcite-digital-as-project-manager/</link>
		<comments>http://xcitedigital.wordpress.com/2009/11/14/ex-yahoo-product-manager-joins-xcite-digital-as-project-manager/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 18:01:14 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Xcite Digital]]></category>

		<guid isPermaLink="false">http://xcitedigital.wordpress.com/?p=134</guid>
		<description><![CDATA[Date: 4 November 2009: Xcite Digital, the digital marketing specialist, has appointed Garry Webb, formerly product manager at Yahoo, as project manager for the company’s digital marketing and e-commerce campaigns.
Webb is a digital marketing and sales specialist, having managed Yahoo’s portfolio of search and shopping products in the UK, including the European video platform and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=134&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><strong>Date: 4 November 2009:</strong> Xcite Digital, the digital marketing specialist, has appointed Garry Webb, formerly product manager at Yahoo, as project manager for the company’s digital marketing and e-commerce campaigns.</p>
<p>Webb is a digital marketing and sales specialist, having managed Yahoo’s portfolio of search and shopping products in the UK, including the European video platform and Media distribution CMS. Prior to Yahoo Webb worked in online technical roles for many years and has a strong focus on usability and processes.</p>
<p>He will now drive Xcite digital&#8217;s campaigns for its clients in the recruitment, property and e-commerce sectors, focusing on developing digital marketing projects (pay per click and organic SEO) as well as ecommerce system design.</p>
<p>Xcite Digital’s managing director Rob Walker said: “We’re absolutely delighted to have Garry on board. His experience and skills are ideal for taking Xcite Digital’s client services to the next level and his arrival is testament to the reputation of the company as one of the fastest growing digital marketing and design companies.”</p>
<p>Webb commented: “Xcite Digital has a talented team and a very impressive client portfolio. The company is expanding at a tremendous rate and I’m genuinely excited about its future. This is a great opportunity and I’m looking forwarded to using my skills to help develop new and existing client projects.”</p>
<p><strong>About Xcite Digital </strong></p>
<p>Xcite Digital is a full service digital media agency, providing expert strategic consultancy, campaign planning and management for the recruitment, property, e-commerce and electronics markets.   Xcite Digital’s services provide an online marketing programme that builds brands, generates new media opportunities and improves lead generation. Its digital marketing team provides expertise in pay per click campaigns, organic SEO, social media, usability and design.</p>
<p><a href="http://www.xcitedigital.com/">www.xcitedigital.com</a></p>
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		<title>A speech on Marketing</title>
		<link>http://xcitedigital.wordpress.com/2009/05/04/a-speech-on-marketing/</link>
		<comments>http://xcitedigital.wordpress.com/2009/05/04/a-speech-on-marketing/#comments</comments>
		<pubDate>Mon, 04 May 2009 13:09:50 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://xcitedigital.wordpress.com/2009/05/04/a-speech-on-marketing/</guid>
		<description><![CDATA[My second speech

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=130&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://www.youtube.com/watch?v=sdTCShXnIS4">My second speech</a></p>
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		<title>John Lake  Thank You!  The reason we go the extra mile for our clients.</title>
		<link>http://xcitedigital.wordpress.com/2009/05/04/john-lake-thank-you-the-reason-we-go-the-extra-mile-for-our-clients/</link>
		<comments>http://xcitedigital.wordpress.com/2009/05/04/john-lake-thank-you-the-reason-we-go-the-extra-mile-for-our-clients/#comments</comments>
		<pubDate>Mon, 04 May 2009 11:27:40 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Xcite Digital]]></category>

		<guid isPermaLink="false">http://xcitedigital.wordpress.com/2009/05/04/john-lake-thank-you-the-reason-we-go-the-extra-mile-for-our-clients/</guid>
		<description><![CDATA[Dear Rob
I wanted to write and personally thank you for all your assistance this week when my website here at John Lake Estate Agents failed.
I certainly appreciated your honesty, efficiency and most of all your professionalism in dealing with the issues surrounding the failure.  At all times you kept me in touch and explained in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=128&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Dear Rob</p>
<p>I wanted to write and personally thank you for all your assistance this week when my website here at John Lake Estate Agents failed.</p>
<p>I certainly appreciated your honesty, efficiency and most of all your professionalism in dealing with the issues surrounding the failure.  At all times you kept me in touch and explained in a simple logical way the problems we were faced with.</p>
<p>Bearing in mind you are not officially taking over my account until the end of May and that the responsibility for the failure of the website was not for you to resolve, I felt you went beyond your call of duty when I called you at 5.30 on Monday evening and told you how much the website not functioning was damaging the business.  It was 11.00pm that evening when you emailed me to say that the site was up and running.</p>
<p>Sometimes in life, Rob, you meet people who make a difference and on this occasion you certainly did!</p>
<p>I would like you to know that I would not hesitate to recommend your company and I feel totally confident that I am in safe hands with <a href="http://www/xcitedigital.com">Xcite Digital</a>.</p>
<p>Thank you once again, Rob.</p>
<p>Yours sincerely</p>
<p>Eve Lake</p>
<p>John Lake Estate Agents</p>
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		<title>Career Boosting Sites</title>
		<link>http://xcitedigital.wordpress.com/2009/04/16/career-boosting-sites/</link>
		<comments>http://xcitedigital.wordpress.com/2009/04/16/career-boosting-sites/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 09:12:09 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Xcite Digital]]></category>

		<guid isPermaLink="false">http://xcitedigital.wordpress.com/2009/04/16/career-boosting-sites/</guid>
		<description><![CDATA[Every company attempts to expand their client base, but not everybody succeeds. There are several web sites already out there which can help spread the word about you and your company. They are all easy to use and can bring great success.

WordPress
WordPress is one of, if not the best free blogging tool available on the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=126&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Every company attempts to expand their client base, but not everybody succeeds. There are several web sites already out there which can help spread the word about you and your company. They are all easy to use and can bring great success.</p>
<p>
<p><a href="http://www.wordpress.org"><b>WordPress</b></a></p>
<p>WordPress is one of, if not the best free blogging tool available on the web. You can completely customize and embed it in your site with ease. Blogs are great for getting awareness of your company. It is recommended you update the blog regularly, atleast a few times a month to keep customer interest. You can almost blog about anything from politics to pictures of your new pet cat!</p>
<p>Check out <a href="http://www.xcitedigital.com/blog.php">Our Blog</a>, or shoot over to the <a href="http://www.wordpress.org">Official WordPress Web site</a> now!</p>
<p>
<p><a href="http://www.linkedin.com"><b>Linked In</b></a></p>
<p>This web site can be used to link you, your friends and colleagues. It is simple to setup and once your in you can add all your friends. After you&#8217;ve registered and are settled in it is a good idea to get onto the Q&amp;A forum. here you will be able to ask business questions and help answer other peoples queries. This should build up good client interest.</p>
<p><a href="http://www.linkedin.com/in/robjwalker">Visit our Linked In page here.</a></p>
<p>
<p><a href="http://www.twitter.com"><b>Twitter</b></a></p>
<p>Twitter has become very popular in the past 6 months. With Twitter you can let the world know exactly what you are up to. It only takes a minute or 2 to setup. All your colleagues, friends and clients will then be able to follow you and find out exactly what you doing in your spare time. Remember to keep your name short and sweet, the easier it is to remember the easier it will be to spread your name. Try to tweet a couple of times a day and post casual and serious tweets to keep people interested.</p>
<p><a href="http://www.twitter.com/Xcitedigital">Follow us on Twitter now! our username is Xcitedigital</a></p>
<p>
<p><a href="http://upcoming.yahoo.com/"><b>Upcoming</b></a></p>
<p>Upcoming is a social network calendar to let you know what is going on in and around your area. You are also able to add your friends, then you can see what events they are attending. This web site is free to use and is so simple!</p>
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		<title>Networking &#8211; the secret of survival in a downturn &#8211; Business Link</title>
		<link>http://xcitedigital.wordpress.com/2009/04/10/networking-the-secret-of-survival-in-a-downturn-business-link/</link>
		<comments>http://xcitedigital.wordpress.com/2009/04/10/networking-the-secret-of-survival-in-a-downturn-business-link/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 08:53:28 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Xcite Digital]]></category>

		<guid isPermaLink="false">http://xcitedigital.wordpress.com/2009/04/10/networking-the-secret-of-survival-in-a-downturn-business-link/</guid>
		<description><![CDATA[We are going to take a look at strategic partnership working and how it can boost your prospects throughout the downturn
Networking can mean a lot these days.&#160;&#160;It used to mean gentlemen&#8217;s clubs, corporate hospitality and golf. Now it encompasses everything from social media, to speed networking to business breakfasts, referral networks or supportive networks like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=124&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>We are going to take a look at strategic partnership working and how it can boost your prospects throughout the downturn
<p class="MsoNormal" style="margin:0;">Networking can mean a lot these days.&nbsp;&nbsp;It used to mean gentlemen&#8217;s clubs, corporate hospitality and golf. Now it encompasses everything from social media, to speed networking to business breakfasts, referral networks or supportive networks like FSB, and business partnerships.&nbsp;&nbsp;</p>
<p>Rather than burying your head in the sand, talking through problems will help and networking with other small businesses could offer new, mutually beneficial opportunities:</p>
<p><b>Online networking is key<br /></b>Social business networks using their online contacts to increase sales could become &#8216;recession proof&#8217; so says the founder of a leading online business network* who advises that maintaining a low cost base that is entirely customer focused is the only way to survive the forthcoming recession and that “Collaborative Virtual Teams” will enable businesses to continue to grow despite reports of a slowing economy.</p>
<p><b>Withstand recession through collaborative growth<br /></b>Here are top tips to use social networks to get more business from clients existing and new:</p>
<ul>
<li>
<div class="MsoNormal" style="margin:0;">If you have a <strong>great client</strong>, nurture and expand by providing additional services and consulting through the Collaborative Teams in your network. “In the current economic climate it is far easier to do that than try to find new clients.&#8221;</div>
</li>
<li>
<div class="MsoNormal" style="margin:0;">Ensure that you are communicating your business expertise in as focused a way as possible.</div>
</li>
<li>
<div class="MsoNormal" style="margin:0;">The more <strong>niche</strong> a business skill is, the more identifiable and attractive it is.</div>
</li>
<li>
<div class="MsoNormal" style="margin:0;"><strong>Manage your brand</strong> on Google and ensure you are Search Engine Optimised. A good Business Social Network should be &#8216;open&#8217; to Google<a href="http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1081852287&amp;r.lc=en&amp;r.t=ONEOFFPAGE&amp;site=210&amp;r.i=5001280626&amp;r.s=e" title="Learn how to use search engine optimisation to improve your website's ranking on search engine results pages"><br /></a></div>
</li>
<li>
<div class="MsoNormal" style="margin:0;"><strong>Explore technology options</strong> that will enable you to work collaboratively with others in virtual information systems. “Cloud computing” is the new buzzword and its all about sharing information on the internet , saving cost on servers and local IT support.&nbsp;&nbsp;&nbsp;&nbsp;(Beware of data protection issues however).<a href="http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&amp;itemId=5000862756&amp;r.lc=en&amp;r.t=ONEOFFPAGE&amp;site=210&amp;r.i=5001280626&amp;r.s=e" title="Visit the Business IT website"><br /></a></div>
</li>
</ul>
<p class="MsoNormal" style="margin:0 0 10pt;"><strong>Now&#8217;s the time to make good news announcements&nbsp;&nbsp;<br /></strong>Local and regional media are keen to find stories that buck the “doom and gloom” trend. &nbsp;Recently the editor of the Oxford Times, Andrew Smith said,&nbsp; “Now, more than ever, is the time to get your good news out. The regional media will always look favourably on upbeat ideas that have plenty of interest for their audiences.”</p>
<p class="MsoNormal" style="margin:0;"><b>Local focus<br /></b>In the recession, small businesses, local business support groups are teaming up to help each other tackle problems.&nbsp;&nbsp;City, town and even village networks are being forged to strengthen local trading and stimulate customer loyalty.&nbsp;</p>
<p class="MsoNormal" style="margin:0;">Existing partnership organisations are finding they are being called upon to take a co-ordination role in local support initiatives.&nbsp;&nbsp;Find out more about these organisations in your area and see how you could be involved:&nbsp;&nbsp;</p>
<p><b>Education Business Partnerships (EBPs)<br /></b>EBP&#8217;s help businesses forge links with schools and colleges – building community support for the business, strengthening reputation and staff morale in difficult times. &nbsp;Kevin Taylor, President, Chartered Institute of Public Relations says,&nbsp; &nbsp;“Working with the local community – being seen to be supportive of local projects, schools and services, strengthens an organisation&#8217;s links with the people and places close to its operation.&nbsp;&nbsp;It is usually good for staff morale, and for an overall sense of belonging, achievement and contribution &#8211; all soft issues, but important ones you can grow and nurture during tough economic times.” Find your nearest EBP at the National Business Education partnerships network website&nbsp;<a href="http://www.nebpn.org/" target="bgExternalwwwbusinesslinkgovuk" title="www.nebpn.org - Opens in a new window">www.nebpn.org<span class="screenreadertext"> &#8211; Opens in a new window</span></a> </p>
<p><strong>Knowledge Transfer Partnerships (KTPs)<br /></strong>Lack of capital availability may be hampering your attempts to get an innovative project off the ground. Teaming up with a University can access the “sweat equity” of research staff and the latest technology.&nbsp;&nbsp;The benefits are mutual for business, academics and university graduates. &nbsp;Find out more about the KTP Programme at&nbsp;<a href="http://www.ktponline.org.uk/" target="bgExternalwwwbusinesslinkgovuk" title="Knowledge Transfer Partnerships help research organisations to apply their knowledge to important business problems - Opens in a new window">www.ktponline.org.uk<span class="screenreadertext"> &#8211; Opens in a new window</span></a> </p>
<p><strong>Industrial Symbiosis<br /></strong>The National Industrial Symbiosis Programme believes its “waste not, &nbsp;want not” philosophy can help UK businesses survive through using each others&#8217; waste.&nbsp;&nbsp;&nbsp;Business of all kinds get involved in the world-leading project. Find out more about NISP in the South East of England&nbsp;&nbsp;&nbsp;<a href="http://www.nisp.org.uk/" target="bgExternalwwwbusinesslinkgovuk" title="www.nisp.org.uk&lt;br&gt; - Opens in a new window">www.nisp.org.uk<br /><span class="screenreadertext"> &#8211; Opens in a new window</span></a></p>
<h6 class="MsoNormal" style="margin:0;">&nbsp;*Source: Ecademy founder,&nbsp;&nbsp; Penny Power</h6>
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		<title>Understanding Corporate Twitter</title>
		<link>http://xcitedigital.wordpress.com/2009/02/23/understanding-corporate-twitter/</link>
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		<pubDate>Mon, 23 Feb 2009 17:28:09 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Xcite Digital]]></category>

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		<description><![CDATA[What&#8217;s This All About?
I think most people understand what blogging is all about, and the fact that services like Twitter are called &#8220;microblogging&#8221; is probably a disservice.  Blogging is rather static; microblogging is like a continuous, never-ending conversation &#8212; 140 characters at a time.
My initial reaction made me think of &#8220;collective brain hum&#8221; &#8212; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=122&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><b>What&#8217;s This All About?</b></p>
<p>I think most people understand what blogging is all about, and the fact that services like Twitter are called &#8220;microblogging&#8221; is probably a disservice.  Blogging is rather static; microblogging is like a continuous, never-ending conversation &#8212; 140 characters at a time.</p>
<p>My initial reaction made me think of &#8220;collective brain hum&#8221; &#8212; it&#8217;s a very noisy and confusing environment at the outset &#8212; but, given some patience, patterns emerge, and it becomes approachable, understandable and leverageable.</p>
<p>Sure, a lot of what you see on Twitter appears as mindless chatter, but &#8212; make no mistake &#8212; that&#8217;s the same sort of chit-chat you see when people are getting to know each other, staying in touch, and forming social relationships that matter.</p>
<p><b>So, From A Corporate Perspective, What Is Twitter Good For?</b></p>
<p>First, the obvious answer is &#8220;getting news out about your company&#8221;.  However, there&#8217;s more to it than that.  I found plenty of corporate Twitter accounts out there, spewing out the predictable press releases.</p>
<p>My impression?  Spewing out press releases via a corporate Twitter account is exactly as effective as doing the same from a blog &#8212; that is to say that neither are particularly effective, and both are mildly offensive to my sensibilities.</p>
<p>However, those same press releases and other propaganda are far more effective when brought to others&#8217; attentions from well-known members of the Twitter community &#8212; just like it works in the blogging world.</p>
<p>This is corporate brand marketing in an entirely new dimension.  Many thousands of people are continually forming impressions around you and your company, and it&#8217;s done in an entirely unstructured and organic manner.  For traditional marketeers, this is head-spinning stuff.</p>
<p>As an example, if someone is frustrated with our company or our products, we&#8217;re (collectively) right there in real time and listening sympathetically if nothing else. </p>
<p>And it&#8217;s 24&#215;7 &#8212; right now, it&#8217;s 7AM on a Saturday, and &#8212; yes &#8212; the twitterati are out and about.</p>
<p>Third, there&#8217;s the infinite network of experts always available.  Post a tweet with a question or opinion, and &#8212; before you know it &#8212; people are coming out of the woodwork with either a response, or the name of someone else who can probably help.  And this happens in minutes, not hours or days.</p>
<p>If you&#8217;ve never seen or used Twitter, simply go to http://search.twitter.com (or http://www.monitter.com) and type in your favorite search term.  Maybe a name or two.  You&#8217;ll be amazed at the results.</p>
<p>Simply put, I now believe you can&#8217;t ignore Twitter as part of your overall corporate social media strategy.  Just like you can&#8217;t ignore Google. </p>
<p><b>More Context</b></p>
<p>Originally, I had high hopes for Yammer, which is like Twitter but restricted to people with the same (presumably corporate) email domain address.  There&#8217;s a bit of activity there, but it pales besides the Twitter flood.  More going on outside your company than inside your company &#8212; no surprise there.</p>
<p>And then there&#8217;s &#8220;following&#8221;. </p>
<p>On Twitter, people follow other people.  Recommendations are made between friends on who should be followed, and who should be unfollowed.  </p>
<p>Regarding the long-standing complaint that social media behavior can appear as just goofing off &#8212; well, Twitter is addictive and ripe for abuse.  Indeed, the &#8220;tweeps&#8221; (Twitter users) tell me that they&#8217;ve all had to learn how to tame this particular beast.</p>
<p><b>Add us!</b></p>
<p>Add Xcite Digital on Twitter now and you will never miss what&#8217;s going on around the company.</p>
<p><a href="http://twitter.com/Xcitedigital">http://twitter.com/Xcitedigital</a></p>
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		<title>Business and Online Consumers</title>
		<link>http://xcitedigital.wordpress.com/2009/02/18/business-and-online-consumers/</link>
		<comments>http://xcitedigital.wordpress.com/2009/02/18/business-and-online-consumers/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 10:27:48 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Xcite Digital]]></category>

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		<description><![CDATA[ 												
Though 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online, according to research from Nielsen. 
The research, which was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=120&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><div class="spreadsheet-link"> 												</div>
<p>Though 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online, according to research from <a href="http://www.nielsen.com/">Nielsen</a>. <span></span></p>
<p>The research, which was undertaken to learn how internet users find local businesses from which to purchase products or services, finds an accelerating trend toward online media for local search. At the same time, it uncovers a significant disconnect between the way small business owners act as consumers vs. the way they market their businesses online. Webvisible calls this disparity “the great divide.”</p>
<p><strong>Tools for Finding Local Business</strong></p>
<p>The survey found that search engines, by a large margin, are the most popular source for finding local information.</p>
<p>The list of top sources for local information:</p>
<ul>
<li> 82% use search engines (such as Google, Yahoo, or MSN).</li>
<li> 57% use Yellow Pages directories.</li>
<li> 53% use local newspapers.</li>
<li> 49% use Internet Yellow Pages (such as yellowpages.com or superpages.com)</li>
<li> 49% use TV.</li>
<li> 38% use direct mail.</li>
<li> 32% White Pages directories</li>
</ul>
<p>Of those surveyed, 50% said search engines (such as Google, Yahoo, or MSN) were the first place they looked when seeking a local business, while 24% chose the Yellow Pages directories.</p>
<p><strong>Overall Satisfaction with Search High</strong></p>
<p>An overwhelming majority of searchers (92%) say they are happy with the results they get when using search engines, despite the fact that 39% report frequently not being able to locate a particular known business. Webvisible said this means that while searchers don’t always find the specific business (no online advertising/no website, etc.), they may choose to contact a similar business with a stronger online presence.</p>
<p><strong>Future Trends Show Accelerating Use of Electronic Media</strong></p>
<p>Webvisible found that, in terms of overall media usage when looking for local products or services, this trend toward electronic media is accelerating. Online search and e-mail newsletters are the only forms of traditional media that are growing among consumers who wish to locate local products or services.</p>
<p>Compared with two years ago, respondents report they use search engines and email newsletters more, while they use newspapers, magazines, direct mail and radio less:</p>
<p><a href="http://www.marketingcharts.com/interactive/%e2%80%98great-divide%e2%80%99-separates-small-biz-online-consumers-7612/webvisible-nielsen-small-business-ways-find-information-november-2008jpg/" rel="attachment wp-att-7611" title="webvisible-nielsen-small-business-ways-find-information-november-2008.jpg"><img src="http://www.marketingcharts.com/wp/wp-content/uploads/2009/01/webvisible-nielsen-small-business-ways-find-information-november-2008.thumbnail.jpg" alt="webvisible-nielsen-small-business-ways-find-information-november-2008.jpg" /></a></p>
<p><strong>Small Business Web Presence is Low</strong></p>
<p>Despite the growing use of online media for local searches, small businesses owners &#8211; when compared with the general population &#8211; are slightly behind the curve in terms of online media usage. Some 41% report turning to online search engines first, and 31% turn to Yellow pages directories first. Moreover, small businesses are also behind the curve in terms of their web presence. Only 44% of small businesses have a website.</p>
<p>This disparity, according to Webvisible, clearly illustrates the reasons why consumers have difficulty finding small business information. Many consumers report that they have struggled to recall the name of a business in their area or wish to quickly check the website for store hours, directions or a phone number, Webvisible said. However, when using a search engine to find a business they know exists, only 19% of survey respondents report never or rarely encountering trouble locating that business online and 39% say they routinely have difficulty.</p>
<p><strong>Small Businesses Not Satisfied with Web Presence</strong></p>
<p>Though less than half of small businesses do have a website, the ones that do are not necessarily seeking to get traffic to it, and are not happy overall with their online marketing. Among those small businesses that have a website:</p>
<ul>
<li> 51% believe both the quality and ability of their site to acquire new customers is only “fair” or “poor.”</li>
<li>30% of business owners feel that they typically do a better job of marketing than a close competitor.</li>
<li> 78% believe they advertise in the same places as their competitors.</li>
<li> Only 7% of small business owners say their primary marketing goal is to get more visitors to their website.</li>
<li> 61% spend less than three hours a week marketing their website.</li>
<li> 99% of small business owners are directly involved in the marketing.</li>
<li>65% believe it is very important to know where their customers come from.</li>
<li> Only 9% are satisfied with their online marketing efforts.</li>
<li> 78% of small business owners dedicate 10% or less of their budget to marketing. Of those, half spend less than 10% of their marketing budget on internet advertising, while 30% do no Internet advertising.</li>
</ul>
<p><strong>Narrowing the Divide &#8211; Small Businesses Making Gains in Internet Marketing</strong></p>
<p>Though small businesses are behind the curve in terms of online media, the situation is improving, the survey found. As consumers continue to seek the businesses that they want to purchase from, they are forcing classic forms of push marketing to gradually fade. As the consumer audience moves to the web and search engines in particular, local businesses are making moves in their online marketing efforts. A look at the last two years shows that local businesses are closing the gap and beginning to advertise where consumers are looking, though the divide remains significant:</p>
<ul>
<li> Search engines are now the #1 resource for small business owners looking for local products or services.</li>
<li> 69% of small business owners use search engines to find local businesses more often than they did two years ago. And 84% know what a “sponsored link” advertisement is.</li>
<li> Over the past two years, 43% of small businesses say they have increased use of search engines in their marketing efforts. In contrast, use of traditional small business advertising mediums is on the decline:
<ul>
<li>&nbsp;23% say they use the Yellow pages less</li>
<li> 42% say they use the local newspaper less</li>
</ul>
</li>
<li> New advertising mediums such as video, SMS, e-mail, and mobile devices are showing steep increases over two years ago among small groups of early adopters.</li>
</ul>
<p>These are all issues that can be resolved through a comprehensive marketing campaign that drives in new traffic. It will be the most cost effective marketing you can achieve and <a href="http://www.xcitedigital.com">Xcite Digital</a> thrive on providing successful marketing campaigns.</p>
<p>Please contact us for more advice. </p>
<p>Many Thanks,</p>
<p>Rob Walker. Managing Director. 
<p></p>
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		<title>12 Ideas for Blog Posts</title>
		<link>http://xcitedigital.wordpress.com/2009/02/10/12-ideas-for-blog-posts/</link>
		<comments>http://xcitedigital.wordpress.com/2009/02/10/12-ideas-for-blog-posts/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 10:01:45 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Xcite Digital]]></category>

		<guid isPermaLink="false">http://xcitedigital.wordpress.com/2009/02/10/12-ideas-for-blog-posts/</guid>
		<description><![CDATA[To be successful in blogging you need to do many things. If you are struggling check out some of the blogging tips below.

Respond to something elsewhere on the web: the best way to start blogging: simply link to something elsewhere that you feel is interesting, or (better) that you disagree with. If you make a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=116&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>To be successful in blogging you need to do many things. If you are struggling check out some of the blogging tips below.
<ol style="line-height:22px;">
<li>Respond to something elsewhere on the web: the best way to start blogging: simply link to something elsewhere that you feel is interesting, or (better) that you disagree with. If you make a constructive response to what someone else has posted, for example, you can start a useful inter-blog dialogue. You might add links to evidence that challenges what the original post says, for example. In its most simple form, when you simply post useful links, this is called ‘link journalism’.</li>
<p>
<li>Suggest an idea: for a story or for a way of doing things. Invite reaction and suggestions &#8211; and don’t expect people to come to you: approach people you might otherwise be shy of asking, and invite them to respond on the comments. Ideas can travel very far, so can be very effective in attracting readers.</li>
<p>
<li>Interview someone: a straightforward and easy way to create a post. An email interview can work well, but if you can put an audio or video recording on the site that often adds value. If you are interviewing a busy person it helps if you limit your questions or, if you’re asking for their advice, specifically ask for their ‘3 tips on…‘ or ‘5 things I know about…’. You can even turn this into a series of interviews with the same theme.</li>
<p>
<li>Blog an event: attend a relevant event &#8211; a conference, meeting, public talk, demonstration, or even just a conversation &#8211; and write about it. If you have access to the internet during the event you can even ‘live blog’ it by starting a post as soon as you have something to report and adding updates or new posts as the event progresses. Ambitious bloggers can use live blogging tool CoveritLive.</li>
<p>
<li>Ask a question: this typically only works once you’ve established a readership and generated goodwill by contributing yourself on your blog and in comments on other blogs, or if it’s for a worthy cause. But it can be very effective in generating useful information. Taken further, you can use free online polling tools such as PollDaddy and SurveyMonkey to conduct a larger survey.</li>
<p>
<li>Pick a fight: many bloggers attempt to generate traffic by loudly criticising another (popular) blogger in the hope that they’ll respond and generate traffic from their readers. This sort of tactic is often referred to as ‘link-baiting’ &#8211; in other words, if the criticised blogger responds (takes the bait) it generally means links to your blog. If you are to criticise another blogger, then, it is worth considering if it will be seen as ‘link-bait’ or a constructive and valuable debate. Done well, a genuine argument between two bloggers can generate insight and bring factions to compromise. You can also pick a fight with a company or brand, and mount a campaign to instigate change.</li>
<p>
<li>Reflect on something: it might be something that happened to you this week, a decision or choice that you made a lead for a story, or anything else. Why did it happen? What are the implications? What did you learn? Keep it open so others can contribute their experiences or insights.</li>
<p>
<li>Do something visual: take photographs and/or video footage as you travel along a particular route. Explain them, ask questions, and include relevant links. Or draw sketches and photograph them.</li>
<p>
<li>Review something: try to make it useful &#8211; include links to further information, quote from (and link to) other reviewers.</li>
<p>
<li>Make a list: Lists are enormously popular on the web, such as frequently topping websites ‘most shared’ lists. It may be anything from ‘5 ways to tie a knot’ to ‘The 100 best albums by women’. A good tip for your first post is to make a list of the top 10 blogs in your subject area &#8211; a useful task for yourself while also making them aware of your existence.</li>
<p>
<li>Write a how-to &#8211; in his book Click, Bill Tanker notes how one of the most popular types of search query is ‘How do I..?’ or ‘Why do..?’ These tutorials also frequently top websites ‘most-shared’ lists and can be enormously useful in generating goodwill in your sphere &#8211; not to mention attracting comments that then add to and improve your knowledge of the subject.</li>
<p>
<li>Let someone else post: if you find someone with particular expertise or experience, invite them to write a ‘guest post’ on a particular subject. Even if they already have their own blog, they will probably appreciate the opportunity to reach a new audience, or to write in a different context, and again it will improve your own knowledge.</li>
<p></ol>
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		<title>Struggle with creativity? Some tips..</title>
		<link>http://xcitedigital.wordpress.com/2009/02/06/struggle-with-creativity-some-tips/</link>
		<comments>http://xcitedigital.wordpress.com/2009/02/06/struggle-with-creativity-some-tips/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 10:59:52 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Xcite Digital]]></category>

		<guid isPermaLink="false">http://xcitedigital.wordpress.com/?p=113</guid>
		<description><![CDATA[So you’re struggling with a mind block and can’t turn your ideas into design! Here are a few quick and easy tips on how you can broaden your mind &#8211; without too much hassle.
The first is the obvious one that I’m sure you have all heard about, so let’s get it out of the way! [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=113&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>So you’re struggling with a mind block and can’t turn your ideas into design! Here are a few quick and easy tips on how you can broaden your mind &#8211; without too much hassle.</p>
<p>The first is the obvious one that I’m sure you have all heard about, so let’s get it out of the way! Go old fashioned and grab a piece of paper and a pencil. You will be amazed at what you and your mind can create by just scribbling around for a few minutes.</p>
<p>If you’re still struggling with a creativity block then there are many other things you could do.</p>
<p>The first of which is jogging &#8211; Go for a quick run, but try not to think about design when you’re out, when you get back and scribble down some designs you will be ecstatic with what your mind is throwing onto the paper. And if you didn&#8217;t want to go for a run a short walk should do the trick!</p>
<p>Talk to your friends and colleagues. If you talk through what you are trying to produce and show what you have done they will be able to hand useful tips and possibly do the hard work for you.</p>
<p>Make sure you keep a broad mind. Once you have seen one idea you like try to break past it. Keep doodling fresh ideas even if you think you have found the design you want, this is the only way you will find something even better!</p>
<p>The last few tips are to read a book &#8211; look through your favourite magazines or even just have a look at other popular designs on the internet. Note down what you like what you don&#8217;t like and push on from there.</p>
<p>If you still struggle after this stage, it may be hard but you just must keep working. Put the phone on silent, sign out of messenger and get stuck in to your design. If this still doesn&#8217;t work then it is best to just take a long break, make a brew, flick on the TV and just chill. But remember it is very rare that ideas will just pop into your head, so don&#8217;t get too stressed out.</p>
<p>Why not have a look at some of our designs to get your mind flowing &#8211; <a href="http://www.xcitedigital.com/projects.php">http://www.xcitedigital.com/projects.php</a></p>
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		<title>Easily Boost your Productivity!</title>
		<link>http://xcitedigital.wordpress.com/2009/01/29/easily-boost-your-productivity/</link>
		<comments>http://xcitedigital.wordpress.com/2009/01/29/easily-boost-your-productivity/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 11:28:35 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Xcite Digital]]></category>

		<guid isPermaLink="false">http://xcitedigital.wordpress.com/2009/01/29/easily-boost-your-productivity/</guid>
		<description><![CDATA[Here are some simple and easy tips to help boost your productivity throughout your day in the office.
Zero your inbox!Try to reply to emails as soon as you can, if this is not possible file them away in folders &#8211; or if using Outlook Express create several rules so emails go directly to a certain [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=103&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><font face="verdana">Here are some simple and easy tips to help boost your productivity throughout your day in the office.</p>
<p><b>Zero your inbox!</b><br />Try to reply to emails as soon as you can, if this is not possible file them away in folders &#8211; or if using Outlook Express create several rules so emails go directly to a certain folder. Just doing simple things like this will stop you loosing important emails in the flood of your inbox!</p>
<p><b>Try not to reinvent the wheel!</b><br />If something already exists and you are legally obliged to use it, then use it. Most things you can find on the internet are free and will save you alot of work for yourself. Also if you can create components usable over multiple projects, do so to save working on the same thing over and over again.</p>
<p><b>Hone things down</b><br />If possible be it with a client or just around your office &#8211; if you think something can be done with less productivity needed make your voice heard. For example if your client says he wants a 50 page site, but you believe you can give the same results with 10 pages tell them and convince them its possible. Smaller websites are always better with usability and usually more creative.</p>
<p><b>Avoid Interuptions</b><br />If you are trying to focus your attention on a certain project or document, make sure you sign out of your email clients, Twitter and Messenger. This way you will be able to communicate when you want to, which should mean you get your work completed &#8211; Emphasis on the should!</p>
<p><b>Struggling for inspiration?</b><br />Try to get away from the computer &#8211; if you are writing an article or designing a website try and get out of your chair a few times a day and have a walk around &#8211; Inspiration rarely comes from staring at a computer screen! Whilst designing something try not to jump straight onto the computer, start with the good old pencil and paper &#8211; scribble down some ideas and you will be amazed at what you can produce.</font></p>
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		<title>PPC Tips and Advice &#8211; www.xcitedigital.com</title>
		<link>http://xcitedigital.wordpress.com/2009/01/21/ppc-tips-and-advice-wwwxcitedigitalcom/</link>
		<comments>http://xcitedigital.wordpress.com/2009/01/21/ppc-tips-and-advice-wwwxcitedigitalcom/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 15:41:27 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Xcite Digital]]></category>

		<guid isPermaLink="false">http://xcitedigital.wordpress.com/2009/01/21/ppc-tips-and-advice-%e2%80%93-wwwxcitedigitalcom/</guid>
		<description><![CDATA[Why use PPC advertisement?Pay per click advertising is one of the fastest ways to targeting prospective customers to your business products or services. A website can contract with one of the search engines, such as Google, Yahoo! or MSN and bid on keywords. When a person using the search engine enters one of the keywords [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=87&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><font face="verdana"><br /><b>Why use PPC advertisement?</b><br />Pay per click advertising is one of the fastest ways to targeting prospective customers to your business products or services. A website can contract with one of the search engines, such as Google, Yahoo! or MSN and bid on keywords. When a person using the search engine enters one of the keywords in the search box, their ad pops up on the search results page as a sponsored ad. Here are some tips to make sure your ad is seen above your competition.</p>
<p><b>Know Your Niche</b><br />Knowing your niche when it comes to pay per click advertising involves knowing what search terms surfers are most likely to type into an internet search engine when looking for a site such as yours. Coming up with as many phrases that describe your website or your product or service is your most handy tool. </p>
<p>With this basic list of keywords that describe your niche market you can then proceed to use the internet to help you find more words or phrases that you might not have thought of to add to your list. You can also find derivatives of the main words you thought up to give you a broader scope of keywords to bid on. To find free tools to use online to assist you simply type in &#8220;keyword too&#8221; into any search engine.</p>
<p><b>Pick Low Competition Keywords</b><br />The world of pay per click advertising is very competitive and the words you might want to bid on can be out of your budget. The key is to find the low competition variations of your main keyword that are less popular and therefore will cost less. The best tool one can have when looking for low competition keywords in their niche is keyword analyzer software which can be purchased or found for free online.</p>
<p>Some keywords tools are very good for doing pay per click research because they not only give you a list of alternatives for any search word you enter, they will also display the number of searches for that keyword and the number of campaigns already running for the keyword phrase you entered.</p>
<p>This gives you a good view of what words you can bid on without going over budget, and also allows you to find keywords to bid on that are uncharted, meaning they get a good number of monthly searches but there are no campaigns running for that keyword. Without a keyword analyzer tool you can also find out how many campaigns are running for any keyword by simply typing the word into in the search engine and counting the ads.</p>
<p><b>It may not worth listing at #1 for major keywords</b><br />Top listings frequently get compulsive clickers that do not convert. Listing #1 could also get you in a bidding war with an ego bidder. If you spend a little less and list # 2 instead you will see that your traffic is actually more targeted and your conversion rates may improve. The only way to know what will happen at various positions is to do testing.</p>
<p><b>Write Engaging Ads</b><br />Pay per click ads are typically less than 125 characters. You don&#8217;t get lots of ad space to sell, so the object is to get into your customers head and ask yourself how they will benefit from your product or service. Listing a benefit in the form a question is a good way to engage those who view your ads. Some search engines such as Google allow you to score points through relevancy to search terms. </p>
<p>Meaning the more relevant your ad is, based on how many times it is view verses how many it is clicked; the higher your ad will be on the list of ads bidding for that keyword. Using your main keyword in the title of the ad and in the ad itself will show your ad as having the exact phrase that surfer searched for and thus increases the likeliness that they will click through to your web page.</p>
<p><b>Test Your Ads</b><br />Once you&#8217;ve written an add and included the keywords you&#8217;d like to bid on, your next step is to write a different ad and run it along side your first ad to test which one gets more click trough’s or sales. Once you&#8217;ve found this out, write another one and try and beat your previous stats. This will eventually lead to you having the best ads possible. Most pay per click companies will allow you to run two ads simultaneously, sharing the account funds to each and displaying each ad the same number of times.</p>
<p>Once you have a few pay per click campaigns under your belt this system for choosing the right keywords and creating relevant ads will become routine. Done the right way pay per click advertising can be a very cost effective way to promote any online venture you are involved in.</p>
<p><b>Any questions?</b><br />If you would like to know more about PPC or you would be interested in Xcite Digital sorting this out for you please feel free to contact us at <a href="http://www.xcitedigital.com/">www.xcitedigital.com</a></p>
<p></font></p>
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		<title>Rob Walker &#8211; My First Job</title>
		<link>http://xcitedigital.wordpress.com/2009/01/21/rob-walker-my-first-job/</link>
		<comments>http://xcitedigital.wordpress.com/2009/01/21/rob-walker-my-first-job/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 14:59:35 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Xcite Digital]]></category>

		<guid isPermaLink="false">http://xcitedigital.wordpress.com/2009/01/21/rob-walker-my-first-job/</guid>
		<description><![CDATA[My first public speech &#8211; A short introduction to the directors first Job. 
I do forget my words which is incredibly embaressing but its only my first attempt. Just hope i get better at public speaking! 
http://www.xcitedigital.com/rob_Walker_xcite_digital.php
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=86&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>My first public speech &#8211; A short introduction to the directors first Job. </p>
<p>I do forget my words which is incredibly embaressing but its only my first attempt. Just hope i get better at public speaking! </p>
<p><a href="http://www.xcitedigital.com/rob_Walker_xcite_digital.php">http://www.xcitedigital.com/rob_Walker_xcite_digital.php</a></p>
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		<title>How to get the most out of Facebook</title>
		<link>http://xcitedigital.wordpress.com/2008/12/23/how-to-get-the-most-out-of-facebook-2/</link>
		<comments>http://xcitedigital.wordpress.com/2008/12/23/how-to-get-the-most-out-of-facebook-2/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 16:25:21 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Xcite Digital]]></category>

		<guid isPermaLink="false">http://xcitedigital.wordpress.com/2008/12/23/how-to-get-the-most-out-of-facebook-2/</guid>
		<description><![CDATA[5 Quick and easy ways to Promote Your Business on Facebook &#8211; XciteDigital.com  
Facebook is currently one of the most popular social networking sites around because it is aimed at all ages unlike Bebo and Myspace. Facebook can be used for more than just poking your friends though, it can be used in business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=84&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p></span><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"><b><a href="http://www.xcitedigital.com">5 Quick and easy ways to Promote Your Business on Facebook &#8211; XciteDigital.com</a><a></a></b></span><a>  </a>
<p style="line-height:150%;"><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"><a>Facebook is currently one of the most popular social networking sites around because it is aimed at all ages unlike Bebo and Myspace. Facebook can be used for more than just poking your friends though, it can be used in business as well.<br />
</a></span></p>
<p style="line-height:150%;"><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"><a>You will find that most popular businesses use Facebook, such as Pizza hut, Dominos Pizza and even ASDA. Below are some ways you can promote your business quickly and most importantly for free.<b></b></a></span></p>
<p><a>  </a>
<p class="MsoNormal"><a><strong><span style="font-size:9pt;font-family:Verdana;" lang="EN-GB">1. Facebook Profiles</span></strong></a></p>
<p><a>  </a>
<p style="line-height:150%;"><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"><a>Creating a profile is straight forward and required if you want to do anything else such as create a group or business pages. Make sure you fill out your profile completely because a full profile looks a lot more interesting then an empty one. You can also add your website URL in several locations so be sure to talk about your business and plug your website URL in the appropriate spots.</a></span></p>
<p><a><strong><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB">2. Facebook Groups</span></strong><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"></span>  </a>
<p style="line-height:150%;"><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"><a>Groups are a place for users to discuss topics such as graphic design or cars for example, it’s almost like a mini forum. The benefits for group owners are they are very viral and you can bulk invite all your friends to join your group. The problem is they are not indexed and not available to view unless you are a member of Facebook.</a></span></p>
<p><a>    </a>
<p style="line-height:150%;"><a><strong><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB">3. Facebook Pages</span></strong><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"></span></a></p>
<p><a>  </a>
<p style="line-height:150%;"><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"><a>Facebook pages are all about business and have many of the same features available as groups, but with some extra key features available. The main benefit of pages is the fact that they are indexed by Google and available to view even if you are not a member so promoting the page is easy.</a></span></p>
<p><a>  </a>
<p style="line-height:150%;"><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"><a>When creating your page make sure you use your most important keyword as the page name so that it shows as the page title, making your page more SEO friendly. Like you did with your profile, fill out your Facebook page with all relevant information about your business, website URLS and so on.</a></span></p>
<p><a>  </a>
<p style="line-height:150%;"><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"><a>The best way to promote your page is to offer some sort of giveaway if you are not a major brand. This way you give a people a reason to become a fan of page. Once they are a fan you can send updates which is the best part of having a Facebook page for your business.</a></span></p>
<p><a>    </a>
<p style="line-height:150%;"><a><strong><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB">4. Facebook Applications</span></strong><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"></span></a></p>
<p><a>  </a>
<p style="line-height:150%;"><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"><a>The introduction of </a><a href="http://www.facebook.com/apps/">Facebook Applications</a> is probably the most popular move made by Facebook to date. They released their API so developers and business owners could collaborate to create fun and cool applications that engage users. The applications created so far vary in purpose; some are fun games, some are useful and some are directly related and tied into businesses.</span></p>
<p style="line-height:150%;"><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB">Many popular applications have hundreds of thousands of monthly active users and that information speaks for itself, so if you want to read more about creating applications for Facebook, I highly recommend checking out the <a href="http://developers.facebook.com/">Facebook Developers</a> page. Once you have an application created, be sure to add it to your profile and to your Facebook group and page!</span></p>
<p style="line-height:150%;"><strong><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB">5. Facebook Ads</span></strong><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"></span></p>
<p style="line-height:150%;"><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB">Facebook ads are a great way to really increase your exposure using highly targeted <a href="http://www.facebook.com/advertising/">CPC and CPM Advertising</a>. You can target users by age, gender, location, interests, and even attach friend-to-friend interactions about your business to your ads.</span></p>
<p style="line-height:150%;"><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB">The best part is you can either advertise an external website or a Facebook page. So if you created a page earlier for your business and you are looking to build up your facebook fan page you can do so easily by driving the traffic form your advertisements directly to your page.</span></p>
<p style="line-height:150%;"><span style="font-size:9pt;line-height:150%;font-family:Verdana;" lang="EN-GB"><a href="http://www.xcitedigital.com">By Dan Ven &#8211; Xcite Digital</a><br />
</span></p>
<p>  <a href=""></a></p>
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		<title>TOP 9 SEO tips: How to Rank Higher in the Search Engines.</title>
		<link>http://xcitedigital.wordpress.com/2008/11/28/top-9-seo-tips-how-to-rank-higher-in-the-search-engines/</link>
		<comments>http://xcitedigital.wordpress.com/2008/11/28/top-9-seo-tips-how-to-rank-higher-in-the-search-engines/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 16:02:08 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://xcitedigital.wordpress.com/2008/11/28/top-9-seo-tips-how-to-rank-higher-in-the-search-engines/</guid>
		<description><![CDATA[1- Find the best keywords: One of the most popular resources is WordTracker 
2- Discover Your Competitors
Knowing how many incoming links your competitors have will give you a fantastic edge 
3- Optimise your title:
Keep it under 66 characters and relevant to the content on the page 
4- Optimise Your META Tags
Description and keywords within the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=80&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>1- Find the best keywords: One of the most popular resources is WordTracker </p>
<p>2- Discover Your Competitors<br />
Knowing how many incoming links your competitors have will give you a fantastic edge </p>
<p>3- Optimise your title:<br />
Keep it under 66 characters and relevant to the content on the page </p>
<p>4- Optimise Your META Tags<br />
Description and keywords within the head section of a web page code. </p>
<p>5- Create regular and fresh content and structure it.<br />
To be recognised as an authority by search engine you need quality content with some contextual links  </p>
<p>6- Add links to your pictures<br />
You should also save your images, media, and pages with the keywords in the file name </p>
<p>7- Digital PR<br />
Exchange article with websites which have similar or complimentary content to yours </p>
<p>8- Titles for links. </p>
<p>9- Create a Site map.<br />
This will help the search engine robots find every page with just two clicks.  </p>
<p>Please contact me for any questions and visit our website  <a href="http://www.xcitedigital.com" target="_blank">www.xcitedigital.com</a></p>
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		<title>Blogging Tips</title>
		<link>http://xcitedigital.wordpress.com/2008/11/13/blogging-tips/</link>
		<comments>http://xcitedigital.wordpress.com/2008/11/13/blogging-tips/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 12:01:31 +0000</pubDate>
		<dc:creator>xcitedigital</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Blogging: 30 Traffic Generation Tips
xcite Digital
1. Keep track of blogs and leave comments on them. A good way to keep the conversation going is to install a MyBlogLog widget and visit the blog of people visiting your site.
2. Nothing creates long-term traffic more than value. Consider writing posts with resources or explaining how things work. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xcitedigital.wordpress.com&blog=4291344&post=79&subd=xcitedigital&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><h1>Blogging: 30 Traffic Generation Tips</h1>
<p><a href="http://www.xcitedigital.com">xcite Digital</a></p>
<p>1. <a href="http://www.sridhareena.com/"></a>Keep track of blogs and leave comments on them. A good way to keep the conversation going is to install a <a href="http://www.mybloglog.com/">MyBlogLog</a> widget and visit the blog of people visiting your site.</p>
<p>2. Nothing creates long-term traffic more than value. Consider writing posts with resources or explaining how things work. Useful things get linked to and they get onto del.icio.us, which is far better long-term than a digg front page. </p>
<p>3. <a href="http://creatingcontent.blogspot.com/"></a>Inform search engines and aggregators like Technorati (using the ping functionality) when your blog is updated, this should ensure maximum traffic coming from those sources. (check the <a href="http://www.dailyblogtips.com/ping-list/">List of Ping Services</a>)</p>
<p>4.Simplify. Pay attention to complex issues in your field of work. It may be a big long publication that is hard to wade through or a concept that is hard to grasp. Reference it and make a shorter “for dummies” version with your own lessons learned and relevant tips. When doing this, I have been surprised to find that the simplified post will appear before the more complex version in search results. Perhaps this is why it results in increased traffic; people looking for more help or clarification on the subject will land on your blog. </p>
<p>5. <a href="http://www.seriouskidding.com/"></a>Try to be polemic. I write obsessively about all-things political from the left-wing perspective in the form of humorous, sarcastic one-liners.</p>
<p>6. <a href="http://www.dailyblogtips.com/"></a>A simple tip that will probably boost your page views: install a <a href="http://www.dailyblogtips.com/consider-using-a-translator-plugin/">translator plugin</a>. I decided to use a paid plugin for this, but if I am not wrong there are some free ones as well. The translation is not very good, as you can imagine, but it helps to attract readers that are not fluent in English.</p>
<p>7.Submit articles to blog carnivals (<a href="http://blogcarnival.com/bc/">http://blogcarnival.com</a>) that are related to your niche. Your article almost always gets posted, and it must generate a handful of visitors, at least.</p>
<p>8. <a href="http://www.lameazoid.com/"></a>Newsgroups. I always see a spike when I post a review to a newsgroup. </p>
<p>9. <a href="http://hushedcasket.com/"></a>Create a new design for your website. Not only will it be more attractive to your regular readers, but you can submit it to some CSS gallery showcase sites that feature great designs. This will give you exposure on those sites while generating a lot of traffic and backlinks from those types of sites.</p>
<p>10. Participate in conversations on related blogs. Start conversations on your own blog. Don’t just post about a story and leave it at that, engage your audience, ask questions and call to action.</p>
<p>11. Comment on blogs, write useful content and make good friends on forums.</p>
<p>12. <a href="http://blog.epicedits.com/"></a>You must be active to generate traffic. I post comments on other blogs that are related to mine, and I post my site link in my signature at the forums. Spread the word about your blog and it will certainly attract readers.</p>
<p>13. <a href="http://shankarthetechie.blogspot.com/"></a>Just browse around MyBlogLog.com and you will surely get visitors to your blog. Also try to join as many communities as possible that are related to your topic.</p>
<p>14. <a href="http://www.allpassionmarketing.com/"></a>A great tip for generating traffic is off-line by including your url in all your off-line liturature from business cards, letterheads, pamphlets, adverts through in-store signage if applicable. I even have our website on my vehicle.</p>
<p>15. <a href="http://www.didntyouhear.com/"></a>Read lots of other blogs. Leave trackbacks. Make sure your blog is optimized for search engines. Leverage social bookmarking sites like digg (both for new ideas and for traffic).</p>
<p>16. Leave comments on other blogs. If you’re already reading them, it takes<br />just a couple of seconds to leave a message agreeing or disagreeing<br />with the author, you get to leave a link to your site, and you will almost<br />ALWAYS get traffic from your comments.</p>
<p>17. <a href="http://www.canimakebigmoneyonline.com/"></a>Post 3-5 times a day. Use ping services like pingomatic or set up wordpress to ping some of the ping services. Engage your readers. Put up polls, ask them questions, give them quizes, free tools, etc. Make them want to come back and tell their friends about you.</p>
<p>18. <a href="http://engtech.wordpress.com/"></a>Community. It’s one word but it is the most important one when it comes to blogging. The only “blog metric” that makes sense is the vibrant community of readers it has. Building a community around your blog will bring you increased traffic, but how do you start? The boilerplate response to building traffic is always “SEO, social networking sites, and commenting on blogs” but it can be simplified to “be part of a community”. The easiest way to seed your blog is with an already existing community. But the only way to do that is to be part of the community yourself.</p>
<p>19. Squidoo Lenses are a good way to generate traffic.  By using a lense,<br />you can generate your own custom “community” of webpages, including some<br />of the more popular pages in your “neighborhood.”  Including your own<br />webpage in such a list is a good way of generating traffic.</p>
<p>20. <a href="http://lostballinhighweeds.com/"></a>I’ve had good success writing articles and submitting them to EzineArticles. Articles that have been written from well-researched keyword phrases and accepted by EzineArticles tend to rank very high in Google for that search term. Placing anchor text in the footer of those articles so the reader can visit my relevant website has always increased my site traffic. </p>
<p>21. I came upon some unexpected traffic when my blog popped up on some css design portals like www.cssmania.com and www.webcreme.com. If you can put some time into the concept behind and design for your blog, I’d recommend submitting your site to a design portal not only for<br />additional traffic but to build an additional community around your site. </p>
<p>22. <a href="http://www.thesecretlifeofkat.com/music"></a>I’ve recently gotten involved with several “MySpace-like” community sites that focus on my target audience. I share my thoughts in their forums, post intros to my real blog on their system blog and I’ve even created a group for my specific niche. It’s been very, very successful for me.</p>
<p>23. <a href="http://www.inspirationbit.com/"></a>Well, obviously everyone knows that social bookmarking sites like Digg, del.icio.us, etc. bring lots of traffic. But I’m now submitting some of my articles to blogg-buzz.com (a digg like site for bloggers), and I always get not a bad traffic from there.</p>
<p>24. <a href="http://faithfulweb.wordpress.com/"></a>Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there.</p>
<p>25. <a href="http://propercourse.blogspot.com/"></a>Be the first to write a post about the ‘Top Ten Blogs’ in your niche. The post will rank highly in any general search for blogs in your niche and other bloggers in your niche write about the post and link to it.</p>
<p>26.Participating in forums is a great way to get loyal readers. Either link baiting people in your signature or posting great advice and tips will give you high quality traffic, which will result in return visitors. </p>
<p>27. <a href="http://brandoncwood.com/"></a>A simple trick I’ve used to increase traffic to my blog is participate in group writing projects. In fact, that’s what I’m doing right now.</p>
<p>28. <a href="http://daily-erg-workout.blogspot.com/"></a>Don’t forget your archives. I just posted a roundup of all interviews I did over the past seven months. One of them generated a new link and a big traffic spike from a group of users that look like they will be loyal readers now. </p>
<p>29. <a href="http://www.wisdomwalking.net/"></a>Write something controversial. I don’t think it’s good to write something controversial just for the purpose of getting traffic necessarily (especially if it’s only for that purpose and you’re being disingenuous), but it works. </p>
<p>30. <a href="http://www.cherrystreet.co.uk/"></a>Find the best blogs on your niche and contact the authors. Introduce yourself and send a link of your blog. This might help them to discover your blog, read it and possibly link to it.</p>
<p></p>
<p>Ref: dailyblogtips.com</p>
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